Brand
CIAPO Commercial Motorized Treadmill CP-M8
CIAPO Commercial Motorized Treadmill CP-Q8
Daily Youth Commercial Motorized Treadmill-GT5S
DHZ Commercial Motorized Treadmill-X8300
DHZ Commercial Motorized Treadmill-X8500
GYMOST Android System Commercial Motorized Treadmill-6841TA
JG Fitness Commercial Motorized Treadmill JG-9500A
Land Fitness Commercial Motorized Treadmill LDT-917B
Land Fitness Commercial Treadmill with LED Screen Wholesale (LD-930B)
MND Fitness LED Commercial Motorized Treadmill-S6600A
Wnq Fitness Commercial Motorized Treadmill with TV (Venus-V6-TV1)
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.